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Regenerative Brands vs. Sustainable Brands
Published September 3, 2025 | 5 min read In today’s marketplace, words like sustainable, eco-friendly, and green appear everywhere. But as climate challenges intensify, a new concept is rising: regeneration. While sustainability and regeneration may sound similar, the difference between them is profound, and it may shape the future of shopping, business, and the planet. What “Sustainable” Really Means Sustainability focuses on maintaining balance, meeting our needs today without compromising future generations. In practice, that might look like reducing plastic packaging, lowering carbon emissions, or sourcing renewable materials. A sustainable brand aims to “do less harm,” slowing down the damage...
