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Curated, Not Crowded: Why Less Choice Means Better Shopping
Published September 18, 2025 | 5 min read In today’s online marketplace, choice is endless. Thousands of products flood our screens with every search, promising convenience and variety. But more options don’t always lead to better decisions. In fact, research shows that too much choice can create stress, decision fatigue, and regret. When it comes to sustainable shopping, a curated selection often leads to smarter, more satisfying purchases. The Problem with Overchoice Scrolling through dozens of similar items can feel overwhelming. Do you pick the cheapest? The one with the best reviews? The one claiming to be “eco-friendly” without proof?...
