Eco Quest of the Week
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Published 28 October 2025 | 6 min read
There’s nothing quite like the feeling of a freshly cleaned home, bright surfaces, crisp laundry, and that subtle sense of calm that lingers afterward. But what if your cleaning routine could deliver that same freshness without the plastic waste, harsh chemicals, or cluttered shelves?
A cleaner home shouldn’t come at the expense of a cleaner planet. That’s why today’s most innovative eco-brands are reimagining the way we wash, wipe, and refresh, with powerful, refillable, and reusable solutions that make sustainability second nature.
Meet Tru Earth, Myni, and Papaya, three brands proving that you can care for your home and the Earth in one simple, satisfying routine.
Brand Spotlight: Tru Earth
Traditional laundry detergents often come in bulky plastic jugs filled with diluted liquid and synthetic additives. Tru Earth is changing that with its ultra-concentrated laundry strips, compact, powerful, and completely plastic-free.
Each pre-measured strip dissolves in hot or cold water, delivering a deep clean without fillers or harsh chemicals. The result? Clothes that are fresh, soft, and residue-free, plus a lighter footprint on the planet.
With zero plastic packaging and no excess water weight, Tru Earth strips cut down on shipping emissions and storage space, too. It’s a win for your laundry room and the environment.
Why you’ll love it:
No plastic jugs, no mess, just simple, clean performance
Paraben-free, phosphate-free, and hypoallergenic
Lightweight, travel-ready, and effective for all washing machines
Brand Spotlight: Myni
Cleaning your home shouldn’t mean tossing endless bottles into the recycling bin. Myni makes plastic-free cleaning as easy as adding water. Their concentrated cleaning tablets replace disposable bottles and harsh chemical formulas with smart, sustainable refills.
Just drop a tablet into a reusable spray bottle, fill with water, and in seconds, you have a high-performance cleaner for every surface, from the kitchen counter to the bathroom sink. Myni’s formulas are made with naturally derived ingredients that are safe for your family, pets, and the planet.
Why you’ll love it:
Plastic-free tablets that eliminate single-use packaging
Non-toxic, biodegradable ingredients that clean effectively
Sleek, minimal design that fits seamlessly into any home aesthetic
It’s cleaning reimagined: light on waste, heavy on results.
Brand Spotlight: Papaya Reusables
Say goodbye to paper towels that disappear roll after roll. Papaya Reusables offers a long-lasting, plant-based alternative that replaces up to 17 rolls of paper towels each. Made from cellulose and cotton, these reusable towels are durable, absorbent, and completely compostable once they’ve served their purpose.
Each towel dries quickly, resists odor, and can be washed up to 100 times, making it a small swap with a big impact. From kitchen spills to bathroom wipe-downs, Papaya towels keep your cleaning routine both stylish and sustainable.
Why you’ll love it:
Fully compostable and naturally antibacterial
Replaces hundreds of single-use paper towels
Beautiful designs that make eco-living feel inviting
Keep a few around your home for quick cleanups; they’re as chic as they are responsible.
Creating a clean, welcoming home doesn’t require wasteful habits or chemical-heavy products. When you choose refillable cleaners, reusable towels, and plastic-free laundry solutions, you’re not just tidying your space but helping shape a healthier planet.
Together, Tru Earth, Myni, and Papaya make every load, spray, and wipe count. These small, intentional swaps don’t just clean your home, they transform it into a reflection of your values.
Because true freshness isn’t just about how things look, it’s about how they’re made, used, and renewed.
Clean smarter. Waste less. That’s the mimro way.
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